Beatrix is a New York based company devoted to making cool, contemporary stuff for kids.Their products combine a childlike love of whimsy and imagination with a grown-up sense of modern design and style.You’ll find their adorable range of original characters on products made with a focus on simplicity, quality, and fun. Beatrix aims to design products that kids love and builds them so that the love lasts.

Beatrix products are sold around the world at hundreds of high-end boutiques and department stores.The brand has become a favorite of celebrity parents. David & Victoria Beckham, Halle Berry, Katie Holmes, Britney Spears, Maggie Gyllenhaal, Meg Ryan, and Tobey Maguire are just some of the celebrities who have bought Beatrix products for their children.

Product Gallery

Big Kid Backpack

Big enough to hold textbooks, lunch, a laptop, & more. These heavy-weight nylon packs ahave a large interior space with a zipped interior pocket. The exterior has a large front pocket and two flapped side pockets. Padded shoulder straps & back panel for comfort. PVC free, lead free, and pthalate free.

Little Kid Backpack

Embroidered (not printed) with beloved forest creatures, these sturdy little packs hold everything a child needs for a busy day. Made with durable, easy-t-clean nylon. Side pocket for a water bottle and an additional zipped extra comfort. Designed to fit children from ages two to five. Pthalate free, PVC free and lead free.


Embroidered with adorable forest creatures, these insulated lunch boxes are a great way to keep food, juice, and snacks fresh until lunch time. Made with heavy-duty nylon and machine washable for kid-proof durability and easy cleaning. Interior lining is water resistant and food safe. PVC free, lead free and phthalate free.

Wheelie Bag

The ultimate jet-setting suitcase for kids of all ages. Made of heavy-duty nylon over a sturdy frame, this wheelie bag has an adjustable handle with multiple lock settings to size to every traveller, even grown-ups.